Brand battle
"REFORMER REBEL" vs "REBEL REFORMER": similar trademarks filed days apart
Two similar marks — REFORMER REBEL and REBEL REFORMER — hit the USPTO register within days of each other. Here is what the filings show.
- Mark A
- REFORMER REBEL
- Mark B
- REBEL REFORMER
- Applicants
- PILATES REPUBLIC INC. / PILATES REPUBLIC INC.
- Serials
- 50142396 / 50142374
- Filed dates
- October 2, 2026 / October 2, 2026
- Similarity score
- 0.95 / 1.00
Why this matters: REFORMER REBEL (PILATES REPUBLIC INC., filed October 2, 2026) and REBEL REFORMER (PILATES REPUBLIC INC., filed October 2, 2026) scored 0.95 out of 1.0 on similarity. Two look-alike marks filed close together can mean a crowded corner of the register — or the start of a dispute. Filing dates and classes decide who has priority.
Source: USPTO public records
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